Scroll through enough POD listings in the same niche and the descriptions start to blur into one interchangeable template — material, fit, "makes a great gift for," a bulleted size chart reference. None of that is wrong exactly, but it also does nothing to differentiate your listing from the twenty others doing the exact same thing.
The fastest fix is opening with something specific to the design itself, not the generic product category. Instead of starting with "Soft and comfortable unisex t-shirt, perfect for everyday wear," lead with something like "This one started as a doodle of a ram skull tangled in dead roses — now it's your new favorite dark academia layering piece." You still need the practical details, but they don't have to be the very first thing a shopper reads.
Speaking directly to the specific person who'd actually want this, rather than a generic "everyone," tends to read as more confident and more trustworthy. "For anyone building out a witchy, cottagecore-adjacent wardrobe" says more, and connects better with the actual buyer, than "great for anyone who likes unique designs" — a phrase so generic it could apply to literally any listing on the platform.
Practical details still matter and shouldn't get buried under personality — fit, fabric, sizing notes, and care instructions genuinely reduce returns and answer real pre-purchase questions, so keep them, just don't let them be the entire description. A short, voice-y opening paragraph followed by the practical bullet points covers both jobs without sacrificing either.
One habit worth adopting: read your own description out loud. If it sounds like something a template generator could have produced for literally any shirt on the platform, it probably needs a specific detail only your design and your particular brand voice could have produced — that specificity is exactly what a scrolling shopper's eye catches on, even if they can't articulate why one listing felt more compelling than the next ten they scrolled past.